The Springfield Branding Project, launched four years ago to raise the visibility of Springfield as a great place to live and do business, has come to fruition with the installation of four new gateways signs at key entrances to the commercial area. CRS staff led the effort to develop the brand and logo, in coordination with a steering committee appointed by then Lee District Supervisor Jeffrey McKay, with representatives from the Greater Springfield Chamber of Commerce, the Springfield Civic Association, the Monticello Woods Civic Association, the Springvale Civic Association, and the Virginia Department of Transportation. A community workshop and an online survey received nearly 1,000 responses, informing the final design. Franconia District Supervisor Rodney Lusk joined the Fairfax County project team for an installation ceremony in late 2023, followed by the completion in 2024 of the flagship gateway sign across the pedestrian bridge at the new Springfield Commuter Parking Garage. The final element of the branding campaign was realized with new landscaping that was installed in 2025 to enhance each gateway sign. For more information, contact Doug Loescher at douglas.loescher@fairfaxcounty.gov.